Branding Guidelines

The Adaptant logo represents our identity and is an important part of our brand. 

To establish and maintain its strength a correct and consistent use must be followed. The logo should not be misinterpreted, modified, or added to. Its orientation, colour and composition should remain as indicated.

LOGO USAGE

 

DO:

  • Use the logo on a white and black background
  • Use the logo on top of photography or images only if it is clearly recognizable

LOGO MISUSE

DO NOT:

  • Use a colour that is not in the branding guidelines
  • Use the logo on top of photography or images if it is not clearly recognizable
  • Apply effects to the logo
  • Distort, rotate, alter or recreate the logo in any way

LOGO CLEAR SPACE AND SIZE

The keystone of our visual design is our combination mark.

Whenever the Adaptant logo is used, it should always be surrounded by a minimum area of space to ensure its visibility and impact.

Clear space [x] is equal to the height of three lines of the Adaptant icon.

There are no preset sizes for the Adaptant logo. Scale and proportion should be determined by the available space, aesthetics, and function.

To make sure the logo is always clear and legible, please observe the minimum size requirements in all media.

The minimum size is measured by the width of the Adaptant icon. The Adaptant icon must be no less than 20px or 5,3mm.

CORPORATE COLOURS

The corporate colours were carefully chosen to infuse our core values throughout them.

PICTURE USAGE AND MISUSE

It is allowed to use the Adaptant logo over pictures. To establish and maintain its distinctiveness a correct and consistent use must be followed. Stock images that show faces; offensive or racist pictures must not be used along with the Adaptant logo.

FONT

The Proxima Nova type family is the official Adaptant font. While Proxima Nova Bold and Light are the primary fonts the whole typeface may be used if necessary. If these typefaces are not available to use, Arial can be used as alternative. 

Adaptant Registered Trademarks

Below is a list of registered trademarks of Adaptant Solutions AG in Germany and in other countries:

 

Adaptant®

 

logo_adaptant_registered